Lobbying For Your Search Marketing Budget
Sourced from Search Day
Total marketing spend is not growing at most companies, and marketers are working hard for every dime in their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.
What are some effective strategies to help you lobby for your search marketing budget?
Search Around The World
The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.
THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.
Search Marketing Beyond Google and Overture
Sourced from Search Day
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller “Tier Two” search engines that offer compelling PPC opportunities.
Google’s network currently holds about 53% of the paid listings distribution on the Web, said Peter Hershberg, Managing Partner of Reprise Media, while Overture’s networks holds 45%. That leaves only a fractional remainder, which is split between hundreds of Tier Two providers.