Search Engine Advertising (SEA)
“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”
What Is Search Engine Advertising?
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.
Why Use Search Engine Advertising?
Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.
Forecasting Paid Search Traffic
Sourced from Search Day
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimising a paid search budget involves far more than setting random bid prices and guessing at returns.