Outstanding Revenue Increase 10X in 5 months from Performance Media
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Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.
To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
Google Customer Match: A Great Opportunity to Retarget Your Customers
What is Customer Match?
Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.