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DOES FACEBOOK WORK FOR YOUR BUSINESS?
Recently I conducted some in-depth attribution analysis for one of my clients. When I analyzed the data via Google Analytics in more detail, I couldn't see that much of an overall impact of Facebook campaign activity on the business, so naturally I wanted to dive a little deeper. ...
Continue ReadingControlling Exact Match and Broad Match Keyword Performance in Google Ads
What to do to recover control over broad and exact match keywords? Here are a couple of best practices to deal with the close variants. ...
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