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First Digital / Google Analytics (Page 4)
In Digital Strategy, Events, General, Google Analytics

Google Partners Masterclass 2015 Insights Part 2: Customer Focused and Data Driven Marketing

customer focused and data driven marketing

 

Yesterday, in the first post of the series, we covered how Google’s concept of Micro-Moments can give you deeper insight into developing marketing strategies that engage with your customers across a series of contextual small moments. Today, for the second part of the series Google Partners Masterclass 2015 Insights, I’ll share with you great points raised by David Booth on using data to create and provide value to customers.
 

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In Google Analytics

How To Retrieve Traffic Data Sources Without Google Analytics Cookies

HOW TO RETRIEVE TRAFFIC DATA SOURCES WITHOUT GOOGLE ANALYTICS COOKIES

 

At FIRST, we have a deep level of understanding of analytics and its application to our clients’ requirements.

As an example, a client has a custom CRM and wanted to retrieve the first and last click data into their CRM system. They wanted to truly measure new customer acquisition by understanding their very first originating channel.

However, with the upgrade to Universal Analytics, there is no Google Analytics cookie present anymore where values can be extracted. Find out what FIRST did to overcome this.
 

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In Digital Trends, Google Analytics

Turning Data Into Actionable Insights: Going Beyond The Data

No Insights? No value

Data is of no value unless it is analysed and turned into actionable insights

There is no reason why any website shouldn’t have a web analytics tool installed – especially since a tool like Google Analytics is available free of charge. The data that it can provide is plentiful – almost exhaustive – and can give you amazing information such as visits, bounce rates and other metrics which can give you a good indication of what’s happening when users come to your site

But in looking at all this data, it is important to ask yourself –

What should I do in turning this data into something that will impact my business’ bottom line?

 

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In Google Analytics

9 Easy Steps to Track Fragment URLs in Universal Analytics with Google Tag Manager

Track fragment URLs with GTM steps

 

Ah, fragment URLs – you know these URLs with a hashtag (such as www.example.com/categoryA.html#filter1=abc&page=2), that can’t be tracked with Google Analytics…

Indeed Google Aanalytics strips out everything after the hashtag. Yet seeing what’s after the hashtag can be useful to know what are the most popular filtering options for example or to check if your visitors go beyond the first page of your product listing.

With Google Tag Manager, tracking these URLs as virtual pageviews becomes relatively easy. No need to be a developer or adding any codes on your web pages.

Here is how to do it.

 

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In Digital Strategy, Digital Trends, Google Analytics

New Google Analytics Benchmarking Reports Gives Powerful Insights and Competitive Intelligence

Google Benchmarking Reports

 

This morning (U.S time) Google announced that new Google Analytics Benchmarking Reports are now available. According to Google, “benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?”

Find out how these reports can help you gain insights and competitive intelligence.

 

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