Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analysing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on………
p style=”text-align: center;”>
Here at FIRST, we’ve been playing with Google Analytics calculated metrics for a while now and we are very excited to see them launched in public Beta (for Universal Analytics properties only). The only bad thing about calculated metrics is that they are limited to 5 per view only for non-premium customers (50 for GA Premium)!
Calculated metrics are defined based on existing metrics. They will help you to further customise GA towards your business’ objectives.
There are 5 types of formatting you can use:
p style=”text-align: center;”>
Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
![HOW GOOGLE ANALYTICS CAN BOOST YOUR MARKETING EFFORTS [INFOGRAPHIC]](/wp-content/uploads/firstdigital/GA-laptop.png "HOW GOOGLE ANALYTICS CAN BOOST YOUR MARKETING EFFORTS [INFOGRAPHIC]")
Google Analytics is one of the widely used and best free analytics tool for tracking your website’s performance.
There are 29,577,978 live websites using Google Analytics. Chances are you own one of those sites.
We’re very pleased to announce that we are officially a Google Tag Manager (GTM) Certified Partner. And as far as we are aware, we are the first in New Zealand to be awarded this partner status.
In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.
In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.
Yesterday’s article was about Remarketing Lists for Search Ads, powered by Google Analytics, making it possible for you to target your search ads based on your customer’s past activity on your site, create deeper segmented audiences, customize your messages according to your user segments and save you the marketing budget for users you don’t want to re-attract. Today, we’ll talk about what everybody hates – Referral Spam and how to get rid of it!
Question…
Are your Google Analytics reports getting jammed up with bogus data from nasty referral spammers? Don’t worry. You’re not alone!
Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.