A Marketing Interview With Grant Osborne: 15 Key Insights
In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Google Data Studio Finally Available in New Zealand
We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now 🙂
Improving Your Customer Experience Online – Digital Marketing Masterclass 2016
Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.
My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
Smarter Data 2016 Conference – 10 Key Themes
Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.
Here are some of the key themes from the day:
6 Nerdy Takeaways from MeasureCamp Melbourne 2016
Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
2015 Online Retailer NZ – FIRST Jelly Bean Challenge
FIRST was proud to participate as an exhibitor and guest speaker at the 2015 Online Retailer New Zealand conference in the Aotea Centre last 22 October. The event was a great opportunity for pure-players and bricks-and-mortar retailers to learn how to keep up with their digital customers through Australian and local case studies, roundtable discussions and networking with technology partners and others in the retail industry.
2015 Analytics Conference: 8 Key Takeaways
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Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
Google Partners Masterclass 2015 Insights Part 7: Uncovering Google Not Provided Keyword Data
In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.