In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Even though the subject line is a small part of an email, it is the first impression you have on your recipients. If the email subject line doesn’t catch their attention, you won’t go any further.
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising.
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.
Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.
What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.
Sourced from arstechnica.com
By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT
A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.
The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?
Sourced from nzherald.co.nz
News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.
Sourced from smh.com.au
A Perth-based company has been fined $5.5 million for sending millions of unsolicited emails, with a judge labelling the spam annoying, costly to combat, and a threat to the internet.
It is the first time an Australian company has been fined under the the federal government’s spam laws, introduced in April 2004.