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In Conversion (CRO), Digital Strategy, Digital Trends

Humanise and Optimise Your Ecommerce Site with Online Personalisation – 5 Tips To Get You Started

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Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.

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In Digital Strategy, Digital Trends, Events, Google Analytics, Search Engine Optimisation (SEO)

Google Partners Masterclass 2015 Insights Part 7: Uncovering Google Not Provided Keyword Data

In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.

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In Digital Strategy, Digital Trends, Events, Google Analytics, Performance Media

Google Partners Masterclass 2015 Insights Part 6: Dynamic Search Ads (DSA) Overhaul

In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.

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In Digital Strategy, Digital Trends, Events, Google Analytics

Google Partners Masterclass 2015 Insights Part 5: Get Rid of Referral Spam From Google Analytics

Yesterday’s article was about Remarketing Lists for Search Ads, powered by Google Analytics, making it possible for you to target your search ads based on your customer’s past activity on your site, create deeper segmented audiences, customize your messages according to your user segments and save you the marketing budget for users you don’t want to re-attract. Today, we’ll talk about what everybody hates – Referral Spam and how to get rid of it!

Question…

Are your Google Analytics reports getting jammed up with bogus data from nasty referral spammers? Don’t worry. You’re not alone!

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In Digital Strategy, Digital Trends, Events, Google Analytics

Google Partners Masterclass 2015 Insights Part 4: Remarketing Lists for Search Ads (RLSA) within Google Analytics

Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.

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In Digital Strategy, Digital Trends, Events

Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers

To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.

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In Digital Strategy, Digital Trends, Events, General

Google Partners Masterclass 2015 Insights Part 1: Winning Google Micro Moments

Last 7^th of August, together with the team at FIRST, I attended the Google Partners Masterclass held at the ANZ Viaduct Centre in Auckland, an impressive digital marketing event that brought together smart digital professionals under one roof for a full day of insightful sharing.

Organized for digital marketers and advertisers from Google partner agencies and freelancers, the topics focused on understanding customers and using data and context to deliver the best experience.

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In Digital Trends, Google Analytics

Turning Data Into Actionable Insights: Going Beyond The Data

Data is of no value unless it is analysed and turned into actionable insights

There is no reason why any website shouldn’t have a web analytics tool installed – especially since a tool like Google Analytics is available free of charge. The data that it can provide is plentiful – almost exhaustive – and can give you amazing information such as visits, bounce rates and other metrics which can give you a good indication of what’s happening when users come to your site

But in looking at all this data, it is important to ask yourself –

What should I do in turning this data into something that will impact my business’ bottom line?

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In Digital Strategy, Digital Trends

Digital Marketing in NZ: Breakthroughs I’d like to see in 2015

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It’s that time of year again… when the digital community are making predictions on the technologies
and tactics that will be HOT next year. While these predictions may or may not be realised, here are breakthroughs I believe New Zealand businesses should be making right now (and in 2015) to remain competitive, no matter what.

Data is of no value unless it is analysed and turned into actionable insights

Auckland Office