How To Make Better Use Of Your Data In 2017 With Google Analytics 360
With 2016 wrapping up it’s a great time to reflect on how you can take your digital marketing to a whole new level in 2017. In the age of Digital Transformation where the customer journey is more complex than ever before, consisting of multiple channels and touch points, measuring and optimising data in Google Analytics 360 will be the foundation of how businesses operate in 2017.
Make better use of your data with GA 360 in 2017 with these actionable tips shared by some of the world-leading experts in the digital marketing industry.
A Marketing Interview With Grant Osborne: 15 Key Insights
In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Improving Your Customer Experience Online – Digital Marketing Masterclass 2016
Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.
My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
Smarter Data 2016 Conference – 10 Key Themes
Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.
Here are some of the key themes from the day:
6 Nerdy Takeaways from MeasureCamp Melbourne 2016
Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
The Digital Marketing Training your university doesn’t teach you
Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.
2015 Analytics Conference: 8 Key Takeaways
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Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind: