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In Digital Strategy, Digital Trends, Events, Google Analytics, Performance Media

Google Partners Masterclass 2015 Insights Part 6: Dynamic Search Ads (DSA) Overhaul

In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.

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In Digital Strategy, Digital Trends, Events, Google Analytics

Google Partners Masterclass 2015 Insights Part 5: Get Rid of Referral Spam From Google Analytics

Yesterday’s article was about Remarketing Lists for Search Ads, powered by Google Analytics, making it possible for you to target your search ads based on your customer’s past activity on your site, create deeper segmented audiences, customize your messages according to your user segments and save you the marketing budget for users you don’t want to re-attract. Today, we’ll talk about what everybody hates – Referral Spam and how to get rid of it!

Question…

Are your Google Analytics reports getting jammed up with bogus data from nasty referral spammers? Don’t worry. You’re not alone!

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In Digital Strategy, Digital Trends, Events, Google Analytics

Google Partners Masterclass 2015 Insights Part 4: Remarketing Lists for Search Ads (RLSA) within Google Analytics

Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.

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In Digital Strategy, Digital Trends, Events

Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers

To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.

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In Digital Strategy, Events, General, Google Analytics

Google Partners Masterclass 2015 Insights Part 2: Customer Focused and Data Driven Marketing

Yesterday, in the first post of the series, we covered how Google’s concept of Micro-Moments can give you deeper insight into developing marketing strategies that engage with your customers across a series of contextual small moments. Today, for the second part of the series Google Partners Masterclass 2015 Insights, I’ll share with you great points raised by David Booth on using data to create and provide value to customers.

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In Digital Strategy, Digital Trends, Events, General

Google Partners Masterclass 2015 Insights Part 1: Winning Google Micro Moments

Last 7^th of August, together with the team at FIRST, I attended the Google Partners Masterclass held at the ANZ Viaduct Centre in Auckland, an impressive digital marketing event that brought together smart digital professionals under one roof for a full day of insightful sharing.

Organized for digital marketers and advertisers from Google partner agencies and freelancers, the topics focused on understanding customers and using data and context to deliver the best experience.

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In Conversion (CRO), Digital Strategy, Search Engine Optimisation (SEO)

The Influence of Customer Reviews

E-consultancy reports that 61% of customers read online reviews before making a purchase decision, and they are now ESSENTIAL for e-commerce sites.

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In Digital Strategy

Buyer Personas – Key to Understanding Your Customers

Creating buyer personas will guide you in your digital marketing strategy and help you really understand who your customers are, which will mean more successful content, leading to a more targeted audience, generating more positive results!

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In Conversion (CRO), Digital Strategy

Tidal.com, Please give me reason why I should try!

I love music. Plain and simple.

So when I heard about Tidal through social media, I couldn’t help but be intrigued. The hashtag “#TidalforAll” was trending due to artists such as Alicia Keys, Nicki Minaj & Kanye West all using their official Twitter accounts to promote the musical platform.

But what was it? Was it simply another musical platform and if so, what reason have I got to switch from my beloved Spotify Premium?

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In Digital Strategy, Digital Trends

Digital Marketing in NZ: Breakthroughs I’d like to see in 2015

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It’s that time of year again… when the digital community are making predictions on the technologies
and tactics that will be HOT next year. While these predictions may or may not be realised, here are breakthroughs I believe New Zealand businesses should be making right now (and in 2015) to remain competitive, no matter what.

Auckland Office