Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.
Here are some of the key themes from the day:
The 2016 New Zealand Digital Transformation Summit was held on 7th March in Auckland where we both attended and exhibited at the event. Key themes of the Digital Transformation event were:
From my perspective, the 7 key takeaways could be summarised as follows:
Here is an infographic showing the summary of the results of our review of the returns policies of nine online retailers from the fashion, bookseller and consumer electronics industries. In the succeeding section, we’ll take a closer look at each site and see how these online retailers are building confidence and providing good customer service through their returns policies.
Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.
Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analysing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on………
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Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.
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We all know that A/B testing is one of the best ways to improve your conversion rate. By applying the scientific method – exposing your variation to a subset of your website visitors while maintaining a control group – you can determine what the impact of your change is likely to be.
The customer experience component of any brand simply cannot be ignored. Gone were the days wherein online marketing was relatively straightforward where you simply had a good enough website and a basic email marketing strategy in place to survive in the marketplace.
In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.
