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First Digital / Conversion (CRO) (Page 4)
In Conversion (CRO), Industry Reports

Men’s Fashion Online Retail Industry Report – CRO 2015

Men's Fashion Online Retail CRO Industry Report

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The homepages and category pages are the gateways that lead to increased conversions and revenue for any eCommerce business. Optimised pages play a significant role in moving customers along the buyer’s journey and assisting online purchases. Thus, there is a need for investing time and effort into making your homepages and category pages more appealing and persuasive to your target customers.

So, where do you begin?

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In Conversion (CRO), Digital Strategy, Digital Trends

Humanise and Optimise Your Ecommerce Site with Online Personalisation – 5 Tips To Get You Started

p style=”text-align: center;”>Online Personalisation
 

Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.
 

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In Conversion (CRO)

7 Creative Content Marketing Ideas To Boost Your Ecommerce Site Conversions

p style=”text-align: center;”>7 Creative Content Marketing Ideas For Your Ecommerce Site
 

It’s not enough to think of online retail sites as simply online catalogues anymore. More and more brands are moving towards adopting an experience-driven ecommerce site that will help increase conversions and build a stronger brand engagement.

With increasing customer expectations, constantly evolving devices and ever-changing markets, there is an urgent need for brands to offer differentiated online experiences that offer value beyond the product itself. This is where content marketing comes in.

 

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