Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
This is the second Checkout Usability Report from FIRST. The research looks at the conversion strategies and elements which New Zealand online shoe retailers are using for their checkout pages. This report explores how these retailers are using different critical conversion elements which are valuable for providing good customer checkout experience and improving conversion rates. It also covers a review of the checkout process of each online retailer and identifies techniques which are most valuable for ensuring a seamless checkout flow that leads to more completed purchases.
Additionally, FIRST used its bespoke Conversion Experience Scoring (CXS) methodology, to evaluate and score each ecommerce site based on the conversion best practices on its checkout pages. They were then ranked against each other to find out who’s leading in the online shoe retailer industry.
Below are some of the findings from the report.
The 2016 New Zealand Digital Transformation Summit was held on 7th March in Auckland where we both attended and exhibited at the event. Key themes of the Digital Transformation event were:
From my perspective, the 7 key takeaways could be summarised as follows:
