Sports Equipment Checkout Usability Report – CRO 2016
Download the industry report now
With 69% of online shoppers abandoning their shopping carts, there is a need to optimise the online experience of the checkout pages and process for usability to effectively increase conversions, encourage repeat purchases and gain competitive advantage.
Report overview
FIRST’s Sports Equipment Checkout Usability Report, explores the increasing focus on customer experience among ecommerce businesses in the sports equipment industry as it highlights the checkout pages and process that customers go through when purchasing online.
Using FIRST’s bespoke Conversion Experience Scoring (CXS) methodology, each ecommerce site was evaluated and scored based on the conversion best practices on its checkout pages. They were then ranked against each other to find out who’s leading in the sports equipment industry.
Furthermore, FIRST went through the entire checkout process of each site to find out how easy or hard it is to complete the purchase. Comments and screenshots of each step of the checkout process are included in this report.
Analysed Ecommerce Sites
- Sports Distributors – http://www.sportsdistributors.co.nz/
- Stirling Sports – http://www.stirlingsports.co.nz/
- Torpedo7 – http://www.torpedo7.co.nz/
- Rebel Sport – http://www.rebelsport.co.nz/
- Hart Sport – https://www.hartsport.co.nz/
