Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.
Google has been using Page Speed as a ranking factor for several years now, and they kindly provide a tool called PageSpeed Insights that you can use to analyse the PageSpeed performance of your website, both for desktop and mobile users. It is a great little tool that gives your web-page a score out of 100, and more importantly provides a list of suggestions for things that you should do to improve this score.
Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.
FIRST was proud to participate as an exhibitor and guest speaker at the 2015 Online Retailer New Zealand conference in the Aotea Centre last 22 October. The event was a great opportunity for pure-players and bricks-and-mortar retailers to learn how to keep up with their digital customers through Australian and local case studies, roundtable discussions and networking with technology partners and others in the retail industry.
The homepages and category pages are the gateways that lead to increased conversions and revenue for any eCommerce business. Optimised pages play a significant role in moving customers along the buyer’s journey and assisting online purchases. Thus, there is a need for investing time and effort into making your homepages and category pages more appealing and persuasive to your target customers.
So, where do you begin?
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Here at FIRST, we’ve been playing with Google Analytics calculated metrics for a while now and we are very excited to see them launched in public Beta (for Universal Analytics properties only). The only bad thing about calculated metrics is that they are limited to 5 per view only for non-premium customers (50 for GA Premium)!
Calculated metrics are defined based on existing metrics. They will help you to further customise GA towards your business’ objectives.
There are 5 types of formatting you can use:
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Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
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Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.
Adblocking has been around for over ten years but has made its way into the spotlight recently – when Apple announced that it will integrate ad blocking capability on mobile devices in its latest operating system.
