Find out which camping online retailers are taking the lead in having the critical conversion elements in their homepages and category pages to maximise online conversions.
Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analysing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on………
Here at FIRST, we just love getting our hearts pumping! We did the zombie invasion experience at Escape Masters last August, and now we’re back for another adrenaline filled adventure activity. Last weekend, we headed to Lock ‘N Load Paintball park and decided to shoot each other for fun.
A blend of action, strategy and small projectiles hurling through the air upwards, paintball was an activity similar to what we do at the office on a daily basis (especially the small projectiles hurling through the air).
Dymocks is one of Australia’s most established and best known brands, founded 136 years ago. With more than 60 physical stores across Australia and over 10 million books sold last year, the company holds the crown of Australia’s leading bookseller.
With the goal of improving its online user experience, increasing online revenue and driving more customers to the physical stores, Dymocks partnered with FIRST for a customer-centric omnichannel strategy to encourage customers to purchase in store and online.
Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.
Google has been using Page Speed as a ranking factor for several years now, and they kindly provide a tool called PageSpeed Insights that you can use to analyse the PageSpeed performance of your website, both for desktop and mobile users. It is a great little tool that gives your web-page a score out of 100, and more importantly provides a list of suggestions for things that you should do to improve this score.
Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.