How To Retrieve Traffic Data Sources Without Google Analytics Cookies
At FIRST, we have a deep level of understanding of analytics and its application to our clients’ requirements.
As an example, a client has a custom CRM and wanted to retrieve the first and last click data into their CRM system. They wanted to truly measure new customer acquisition by understanding their very first originating channel.
However, with the upgrade to Universal Analytics, there is no Google Analytics cookie present anymore where values can be extracted. Find out what FIRST did to overcome this.
