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First Digital / 2015 / May
In Conversion (CRO), Industry Reports

Home Appliances Online Conversion Industry Report – NZ CRO 2015

Home Appliances Online Conversion Industry Report

Download the industry report now

Which New Zealand home appliance providers are optimising their homepage online conversion?

Find out which home appliance providers are taking the lead in homepage online conversion and how they’re doing it.

FIRST has investigated the homepage element score rankings for NZ home appliance providers, utilising FIRST’s Conversion Experience Scoring (CXS) analysis framework. In addition, FIRST applied its Category Element Scoring methodology to identify which category element is most present across the analysed home appliance sites.

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In Industry Reports, Search Engine Optimisation (SEO)

Used Cars and Car Brands Online Industry Report – NZ SEO REACH 2015

Used Cars and Car Brands Online Industry Report

Download the industry report now

Which New Zealand used car providers and car brands are maximising their market share online?

Find out which car providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on used cars and car brands, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis considering purchasing used cars and car brands online.

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In Agency News

The Change In Agency Office Culture

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In Industry Reports, Search Engine Optimisation (SEO)

Gifts Online Industry Report – NZ SEO REACH 2015

Gifts Online Industry Report

Download the industry report now

Which New Zealand gift providers are maximising their market share online?

Find out which gift providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on gifts, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase gifts online.

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In Industry Reports, Search Engine Optimisation (SEO)

Toys Online Industry Report – NZ SEO REACH 2015

Toys Online Industry Report

Download the industry report now

Which New Zealand toy providers are maximising their market share online?

Find out which toy providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on toys, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase toys online.

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In Conversion (CRO), Digital Strategy

Tidal.com, Please give me reason why I should try!

Tidal.com

 

I love music. Plain and simple.

So when I heard about Tidal through social media, I couldn’t help but be intrigued. The hashtag “#TidalforAll” was trending due to artists such as Alicia Keys, Nicki Minaj & Kanye West all using their official Twitter accounts to promote the musical platform.

But what was it? Was it simply another musical platform and if so, what reason have I got to switch from my beloved Spotify Premium?
 

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