Cruise Holiday Online Industry Report – NZ SEO REACH 2015
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Which New Zealand cruise holiday providers are maximising their market share online?
Find out which cruise holiday providers are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on cruise holiday, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to book a cruise holiday online.