2015 | First Digital

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In Conversion (CRO), Industry Reports

Online Travel Industry Report – CRO Review

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According to an article from Contently, when it comes to website visits and the ‘look-to-book’ ratio, the travel industry’s average conversion rate is at about 0.3%. This is compared to an average 3% conversion rate for ecommerce and retail websites reported in 2013.

This means that most people who land on travel websites, searching for flights, airfare, travel deals and possibly accommodation, leave without completing the booking process. Given that, what can travel websites do to increase online bookings?

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In Conversion (CRO), Digital Strategy, Digital Trends, Google Analytics, Search Engine Optimisation (SEO)

The Digital Marketing Training your university doesn’t teach you

Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.

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In Case Studies, Conversion (CRO)

43.4% Increase In Online Enquiries – House of Travel Reaps Rewards of A/B Testing

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House of Travel has been helping Kiwis see the world for almost 30 years and is one of New Zealand’s most successful providers of travel experiences. House of Travel is also a leader in travel technology, offering an award winning website allowing users to compare and book airline flights and holidays in an instant and now offers the HOT travel app which gives you access to all your travel requirements, wherever and whenever you need.

With the primary objectives of improving user experience, identifying and eliminating friction points and increasing revenue, House of Travel partnered with FIRST to initiate a program of work, looking:

to encourage more site visitors to book with House of Travel over competing brands and;
to minimise any unnecessary drop off points

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In Mobile Marketing, Search Engine Optimisation (SEO)

The Game of Phones – How Mobile Devices Are Changing the Game For Today and Tomorrow’s Businesses

On April 21 2015, Google introduced an update to its web ranking algorithm to place greater emphasis on mobile devices usability. Due to a little misplaced hysteria, this update has been dubbed Mobilegeddon.

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In Case Studies, Conversion (CRO)

House of Travel Increased Interaction on ‘Enquiry’ Triggers 43.3% By Adding This One Thing

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The A/B test implemented by FIRST resulted to:

43% increase in the number of people clicking on one of the ‘Enquire Now’ buttons (primary goal) and moving down the page to the actual enquiry form
7.2% increase in the number of clicks on the enquiry form ‘submit’ button

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In Conversion (CRO), Industry Reports

Toys Online Retail Industry Report – CRO 2015

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Creating a website and specific landing pages that are relevant and useful for your visitors is only half the battle in creating a successful online marketing strategy. The next part is optimising your website pages for conversions.

In order to help you optimise your website pages, particularly, the main entry points of your visitors -your homepage and category page, we’ve created the fifth conversion rate optimisation (CRO) industry report on the toys online retail industry.

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In Conversion (CRO), Industry Reports

Camping Online Retail Industry Report – CRO 2015

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WHICH CAMPING ONLINE RETAILERS ARE OPTIMISING THEIR ONLINE CONVERSIONS?

Find out which camping online retailers are taking the lead in having the critical conversion elements in their homepages and category pages to maximise online conversions.

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In Digital Strategy, Google Analytics

Why analysing human behaviour trumps analysing ‘session’ behaviour

Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analysing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on………

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In Industry News

FIRST Team Enters The Combat Zone At Lock ‘N Load

Here at FIRST, we just love getting our hearts pumping! We did the zombie invasion experience at Escape Masters last August, and now we’re back for another adrenaline filled adventure activity. Last weekend, we headed to Lock ‘N Load Paintball park and decided to shoot each other for fun.

A blend of action, strategy and small projectiles hurling through the air upwards, paintball was an activity similar to what we do at the office on a daily basis (especially the small projectiles hurling through the air).

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In Case Studies, Conversion (CRO)

Dymocks Increased Conversion Rate By 40.48% With FIRST CRO Process

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Dymocks is one of Australia’s most established and best known brands, founded 136 years ago. With more than 60 physical stores across Australia and over 10 million books sold last year, the company holds the crown of Australia’s leading bookseller.

With the goal of improving its online user experience, increasing online revenue and driving more customers to the physical stores, Dymocks partnered with FIRST for a customer-centric omnichannel strategy to encourage customers to purchase in store and online.

WHICH CAMPING ONLINE RETAILERS ARE OPTIMISING THEIR ONLINE CONVERSIONS?

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