It’s that time of year again… when the digital community are making predictions on the technologies
and tactics that will be HOT next year. While these predictions may or may not be realised, here are breakthroughs I believe New Zealand businesses should be making right now (and in 2015) to remain competitive, no matter what.
Ah, fragment URLs – you know these URLs with a hashtag (such as www.example.com/categoryA.html#filter1=abc&page=2), that can’t be tracked with Google Analytics…
Indeed Google Aanalytics strips out everything after the hashtag. Yet seeing what’s after the hashtag can be useful to know what are the most popular filtering options for example or to check if your visitors go beyond the first page of your product listing.
With Google Tag Manager, tracking these URLs as virtual pageviews becomes relatively easy. No need to be a developer or adding any codes on your web pages.
Here is how to do it.
This morning (U.S time) Google announced that new Google Analytics Benchmarking Reports are now available. According to Google, “benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?”
Find out how these reports can help you gain insights and competitive intelligence.