The #1 Search Engine Optimisation Keyword Research Mistake

Tom Skotidas, Head of Marketing for First Rate, is writing for Australia’s Marketing Magazine:

When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes.

I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this mistake is committed, it can destroy the business value of any SEO project. The mistake I am referring to occurs within SEO Keyword Research.  I call it the High Search Volume Addiction (HSVA).

In his article Tom covers the following:

• What is HSVA?
• Search Phrase Trend Analysis
• Keyword Conversion Analysis

You can read his article here: Mistake #1 in SEO keyword research.