2009 Facebook NZ Demographics, PPC and Facebook Advertising
A recent study from Comscore has found that Facebook is now responsible for approximately 8% of all display advertising in the US. MySpace is responsible for another 8% – and social media in general for more than 20%.
That’s a fairly sizable chunk of online ad share!
Google Caffeine Update
A few weeks ago I arrived at my desk in the morning, when a colleague said “Have you heard of the Caffeine update?” – Jolly, I thought sarcastically, they finally fixed the coffee machine. I quickly enquired to hear more about Google’s latest algorithm update and have been on a quest to research Caffeine ever since!