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First Digital / Events  / Interactive Marketing Summit

Interactive Marketing Summit

Monday 26th May
Interactive Marketing Summit
http://www.brightstar.co.nz/nz/conference-calendar.html
Rydges Hotel Auckland
12:15 PLANNING THE RIGHT METRICS TO MEASURE THE ROI OF ONLINE, Jon Ostler – First Rate
What should be your approach to measurement and how should you measure ROI across various mediums? This session will address issues concerning planning your metrics across multi-medium interactive marketing campaigns

  • Acronym Heaven: CPM, CPC, PPC, CPA, CPL, PPM, CPS, ROI, ROAS.
  • Where to Measure Business Value
  • Types of Conversion
  • Scoring Conversions
  • Product and Margin Level Weighing
  • Tracking Technologies and Techniques
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