First Rate becomes New Zealand’s first Google Qualified Company. First Rate is an online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia. First Rate has offices in Auckland and Sydney.
As expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft.
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.
JON Ostler, founder and managing director of internet marketing firm First Rate, has gone from spying on people from the sky at the Joint Air Reconnaissance Intelligence Centre at Britain’s Ministry of Defence to helping advertisers locate them on the internet. The computer engineer and self-confessed former “spook”, resigned from the British defence forces in 1998 and moved to New Zealand, where he started a web design firm.