First Rate becomes New Zealand’s first Google Qualified Company. First Rate is an online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia. First Rate has offices in Auckland and Sydney.
As expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft.
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page. Those sites that are most likely to be penalized by the changes are:
