“Do you know what your competition is doing and if it’s working?”
Identify and analyse your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understand your industry online and be sure that your business plans will work online.
“Do you know which of your products or services are most popular online or how people buy them?”
Access the search data of millions of searchers and understand what products and services are in high demand, which popular search phrases and topics have low levels of competition and how people use the Internet as part of their buying process.
“A website is a business tool that can be used in a number of ways to generate and support real business results.”
A site can be used to support customers, qualify prospects, enable transactions or help build the companies brand and market position.
A website however does not in itself generate new prospects or protect a company’s existing customer base.
Contextual advertising places in real time an ad on a page based on the specific content of that individual page. For example a publisher may have a sports channel and has traditionally sold this placement option with the same ad displayed on all pages in the sports channel. With contextual advertising an ad for tennis shoes would appear on pages about tennis events while an ad for golf clubs would appear on a page about golf events. With a news site this becomes even more powerful due the wide range of ever changing stories and topics covered by each page of the site.
“A comprehensive submission schedule is required to maintain long term and stable search engine traffic”
There are 101 different ways to submit your site and site content to search engines. Some are free, some automatic, some manual, some require one page, some require all pages, some require daily submissions, some are weekly, some monthly, some annually, some for a one-off fee, some for an annual fee and some on a cost per click basis with amounts dependent on industry. Also the range of options and methods available is a moving target!
Sourced from stuff.co.nz
By TOM PULLAR-STRECKER – The Dominion Post | Monday, 26 February 2007
A 17 year-old Ponsonby youth who caught internet giants Xtra and Yahoo flat-footed last year by beating them to register the website address yahooxtra.co.nz won’t say whether he was paid off or arm-wrestled into relinquishing the web address.
William Maxwell-Steele, who turned 18 last month, registered the web address in the name of a company set up on his behalf by his mother, but has since handed over ownership of the site to Yahoo.