Online, banner ads are the closest thing to offline advertising as they contain a high degree of creative and reach a large audience. Mainly for this reason they have dominated online advertising budgets over the past few years. However they are far more powerful than offline advertising as they can be interactive and be placed in real time allowing rapid A/B testing. Unfortunately due to their cost and consumer behavior online they can produce poor ROI if used inappropriately.
“The average site could increase sales as much as 79% through improved usability.”
The business strategy will identify the site functionality, technology and processes that are required to maximise the sites business potential but the way in which these are implemented can affect their overall effectiveness. It is important that all the relevant conversion scenarios be identified, tracked and optimised.
Affiliate marketing is an essential part of marketing any e-commerce website and in fact most non e-commerce sites can utilise this technology to implement performance marketing campaigns.
Affiliates link to your site using a special link that allows the affiliate tracking system to record all sales generated from each particular affiliate. You then pay the affiliates a commission based on the revenue they generate.
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.
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What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.
“The right site content is essential for site stickiness, conversion and search engine traffic “
The findings of the site business strategy, competitor analysis and market research will drive new site content production. Information based pages will be added to the site presenting high demand information to the search engines and users.