Competitor Analysis

“Do you know what your competition is doing and if it’s working?”

Identify and analyse your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understand your industry online and be sure that your business plans will work online.

Use Competitor Analysis To:

• Identify market leaders
• Track your market share
• Measure impact of campaigns
• Identify online partners
• Analyse competitor tactics
• Monitor competitor activities

How Competitor Analysis Works

1. Users surf the internet using their web browser.

Features Of Competitor Analysis

• Site market share report
• Upstream traffic report
• Downstream traffic report
• Regional coverage
• Competitors search phrases
• Industry reports
• Historical graphs
• Media alerts
• Market share alerts
• Site update alerts
• Links to your competitor’s sites
• Technical review
• Marketing review
• Business model review

The Competitor Analysis Process