January 2007 | First Digital

Search Engine Rankings in the U.S. for December, 2006

After beating analysts’ earnings expectations for the first time in more than a year, Yahoo Inc. is hoping to make it a more regular habit with an improved advertising system designed to make the Internet icon more competitive with the Web’s top moneymaking machine, Google Inc.

The Sunnyvale-based company plans to unveil the long-awaited upgrade in the United States on Feb. 5, nearly two months ahead of a timetable that management outlined in October. That announcement, made late Tuesday, lifted Yahoo’s stock price nearly 6 percent and overshadowed the Sunnyvale-based company’s fourth-quarter profit report.

In Email Marketing

MySpace sues email marketer for ’spam’ messages

Sourced from nzherald.co.nz

News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.

In Search Engine Marketing (PPC)

Microsoft ‘tried to doctor Wikipedia’

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In General

Concern over Google Earth

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In General

APN, ACP in online classifieds venture

Sourced from nzherald.co.nz

Print media companies APN New Zealand and ACP New Zealand have formed a venture to develop ACP’s sellmefree.co.nz website, which offers free general classified advertisements.

Under a deal announced yesterday APN, publisher of the New Zealand Herald, will join ACP at the website, which will be expanded to include digital versions of APN private classified advertising. The site already provides digital advertising from ACP’s classified titles.

In Events