There are many types of online measurement systems available each with its own methodology and purpose. Confusion between these different types of systems is common and many system also overlap in there capabilities. The main groups of online measure systems are:
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
There are a number of fundamental technologies that are used by measurement systems to collect visitor data. Here are a few of the most common:
Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.
First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.