2006 | Page 6 of 7 | First Digital

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In Search Engine Marketing (PPC)

Adwords now has demographics? (US only)

Sourced From https://adwords.google.com/support

What is demographic site selection?

Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.

A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income or some other factor. If your product appeals to young women, for instance, you might want to target sites which are popular with the female demographic, the 18-24 age demographic or both.

In General

Jeeves Retires

Sourced From SearchDay
By Chris Sherman

After nearly a decade of service, Jeeves is retiring from his duties at the search engine, which will assume the long used but little promoted name “Ask.”

Jeeves was the brainchild of venture capitalist Garrett Gruener and technologist David Warthen. From the start, Jeeves was different than the other search services of the day.

In General

Google Desktop 3 may pose security risk, Gartner warns

sourced from computerworld.co.nz
by Sumner Lemon
21 February 2006

Google Desktop 3 beta poses a security risk to many companies and use of the software should be tightly controlled, says Gartner in a research note.

In Search Engine Marketing (PPC)

Try Yahoo, Win prizes? Website May Offer

...

In General

Google Introduces Web Page Creator

Sourced From SearchDay
By Chris Sherman

Want to create your own web page, but don’t know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease.

Google Page Creator is a web based application that uses a basic what-you-see is what-you-get style of interface, designed to allow anyone to create and publish web pages, regardless of skill or knowledge level.

In Search Engine Optimisation (SEO)

BMW Given Google ‘Death Penalty’

sourced from bbc.co.uk
6 February 2006

Search giant Google has “blacklisted” German car manufacturer BMW for breaching its guidelines. Investigations by Google found that BMW’s German website influenced search results to ensure top ranking when users searched for “used car.”

In General

Ferrit Unspectacular In Its Debut

sourced from NZ Herald
by Peter Griffin
10 February 2006

For an internet start-up with the hefty financial backing of Telecom, it’s been a fairly unspectacular debut.

Online retailer Ferrit.co.nz seems to have won more publicity for paying off the owners of the web domain Ferrit.com, which hosted pornography, than it has for its new online shopping service. Kiwi web surfers have paid relatively slight attention to the site’s arrival.

According to data from web monitor Nielsen//NetRatings, through most of January daily unique visits to Ferrit have been floating between 2000 and 3000.

In Performance Media

The Performance Network

During 2005 we encountered a lot of demand from advertisers, publishers and agencies for new ways to place, run and pay for online advertising campaigns. There was a lot of interest in “cost per click” (CPC), “cost per lead” (CPA) and “cost per sale” (CPS) models.

This demand has been stimulated by overseas trends that now sees these forms of ad payment set to out strip the more traditional CPM rate card. Of course much of the CPC market is being driven by Google, Yahoo and MSN Search.

In General

Manage Your Own Identity Online

Sourced From internetnews.com
February 27, 2006
By Clint Boulton

Computer users’ identity information is managed online today by several different data collection agencies. But imagine the freedom people would feel changing their address with one keystroke?

Microsoft is working on such technology with its InfoCard identity metasystem. Now IBM, Novell and startup Parity Communications are joining the Eclipse open software foundation and Harvard Law School’s Berkman Center for Internet & Society to tackle the challenge.

In General