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First Digital / 2006 (Page 5)
In Events

Successful Online Advertising Conference

Jon Ostler presents at the Facilitate Digital Conference
20 July 2006 – Sky City Convention Centre, AucklandJon Ostler, the founder of First Rate, will be presenting at this years Facilitate Digital Conference “Successful Online Advertising” on 20th July 2006 in Auckland.

The 2006 conference builds upon last year’s theme of the online media essentials. The theme aims to demonstrate how online advertising can offer superior ROI and should be an essential campaign media component within the practices of Advertising Agencies and Businesses. Content consists of facts and case studies from actual campaigns

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In Events

Hacked: 33 .nz websites per month

By Ulrika Hedquist, Auckland | Monday, 27 March, 2006

On average 33 .nz websites are hacked every month, says Ken Low, senior security manager of 3Com Asia Pacific, secure networks vendor.

From December 2000 to March 2006, 2,123 .nz websites were hacked, he says. Of these, 1,641 had a .co.nz address, but .net.nz, .org.nz, .govt.nz and others have been hit as well. Low says there is no particular area of the .nz domain that is more secure or safe.

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In General

Google Personalised Search

What’s Personalized Search? Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:

  • Get the results most relevant to you, based on what you’ve searched for in the past
  • View and manage your past searches, including the webpages, images, news headlines and Froogle results you’ve clicked on
  • Create bookmarks you can access from any computer
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In General

Google upgrades enterprise search products

Web services can be delivered to users within enterprise search activities, says analyst

By Juan Carlos Perez, Miami | Friday, 21 April, 2006

Google has revamped its enterprise search devices and has announced a new version of its Google Mini for small and medium-sized businesses and an upgrade to its Search Appliance for larger organisations.

The Search Appliance upgrade includes a feature called OneBox, which lets the engine identify the overall intent of certain queries and compile and present certain data at the top of the search results list that may satisfy the user’s information needs.

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In Search Engine Marketing (PPC)

Bid Management Software Holy Grail, Or Just Another Tool?

by Jon Ostler, Wednesday, Mar 29

BID MANAGEMENT SOFTWARE IS SEEN by many, at least at first sight, as the solution to all of their paid search management issues. As your paid search activities with Adwords, Yahoo Search and others increase, it is common to run into management issues with the number of phrases, along with such challenges as bidding in a competitive industry, and applying good return-on-investment tracking and methodologies. Ultimately manual management of campaigns becomes time consuming, confusing and leads to campaigns that are less effective than they should be. For those considering bid management software, one analogy comes to mind. Many years ago when undertaking management training I was required to undertake a project management role for 3 months, so imagine my delight when I got my hands on a copy of MS Project and thought “Wow! This will be easy – the software will manage everything for me.” Obviously, MS Project does not make you into a project manager, and it is equally true that bid management software does not make you into a Search Marketer; it just provides you will some advanced tools to take your search marketing to the next level.

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In Performance Media

First Rate launch “The Performance Network” for Publishers & Advertisers

During 2005 we encountered a lot of demand from advertisers, publishers and agencies for new ways to place, run and pay for online advertising campaigns. There was a lot of interest in “cost per click” (CPC), “cost per lead” (CPA) and “cost per sale” (CPS) models.

This demand has been stimulated by overseas trends that now sees these forms of ad payment set to out strip the more traditional CPM rate card. Of course much of the CPC market is being driven by Google, Yahoo and MSN Search.

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