September 2006 | First Digital

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Behind the scenes in the Search Engine Labs

By Shari Thurow
September 27, 2006

Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?

A special report from the Search Engine Strategies conference, August 7-10, 2006, San Jose, CA.

Discussing new and forthcoming developments at the search engine laboratories were panelists James Colburn, Product Manager of adCenter, MSN Search; Bradley Horowitz, Vice President of Product Search at Yahoo; and Peter Norvig, Director of Research at Google.

In Search Engine Optimisation (SEO)

This Boring Headline Is Written for Google

Sourced from nytimes.com

JOURNALISTS over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

In General

What’s everybody watching? YouTube

Sourced from cnn.com

NEW YORK (AP) — The fall TV season is about to begin. The push is on from the broadcast networks to tempt you into watching what they spent the past year pounding into shape.

At a moment when the networks would like nothing more than to make a splash — another “Lost” or “Desperate Housewives” would be nice — the biggest news in TV is the escalating instances of mutiny by viewers.

Watching what the networks set before them is fine. But more and more viewers want to cook as well as dine, which makes the TV story of the year the story of a Web site: YouTube.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

How Google can make – or break – your company

Sourced from www.money.cnn.com

By Justin Martin

MOUNTAIN VIEW, CALIF. (FSB Magazine) — Allan Keiter awoke one recent morning to the scary news that his Atlanta company’s website was nearly impossible to find on a Google search. MyRatePlan.com helps consumers compare cellular calling plans.

In General

Trade Me mapping site follows jobs launch

Sourced from stuff.co.nz By REUBEN SCHWARZ

Trade Me has followed up on its assault on the online jobs market by launching a website that lets visitors browse an electronic map of New Zealand, or call up a street map of a vicinity by keying in an address.

The smaps website was built using technology supplied by Wellington start-up ProjectX, which created mapping site zoomin.co.nz.

In General