Trade Me mapping site follows jobs launch
Sourced from stuff.co.nz By REUBEN SCHWARZ
Trade Me has followed up on its assault on the online jobs market by launching a website that lets visitors browse an electronic map of New Zealand, or call up a street map of a vicinity by keying in an address.
The smaps website was built using technology supplied by Wellington start-up ProjectX, which created mapping site zoomin.co.nz.
“We saw it as a bit of an opportunity,” says Trade Me technology head Jon Macdonald. “We didn’t think it was something that was done particularly well at the moment.”
Google, MySpace Become Friends for $900 Million
Sourced from marketingvox.com
Beating out Yahoo, Google will gain access to the nearly 100 million users of MySpace, providing web search and sponsored search links for the social networking site, reports CNET. News Corp.’s Fox Interactive Media said the deal extends over three years and nine months and grants Google exclusive rights to provide search and ads not only to MySpace but also other FIM properties, including videogame and entertainment site IGN, collegiate and pro sports network Scout.com, movie lovers’ site Rottentomatoes.com, among others.
Google warns on ‘unsafe’ websites
Sourced from news.bbc.co.uk
Google has started warning users if they are about to visit a webpage that could harm their computer.
The warning will pop up if users click on a link to a page known to host spyware or other malicious programs.
The initiative comes out of a larger project cataloguing programs that plague people with unwanted ads, spy on web habits or steal personal data.
Internet artery to get surgery
31 July 2006
By TOM PULLAR-STRECKER
The $US1.3 billion subsea cable that carries internet traffic and phone calls to and from New Zealand, Australia and the US is set to undergo major surgery that may see its capacity more than quadrupled at a cost of hundreds of millions of dollars.
Southern Cross Cable Network will decide next year whether to lay a new stretch of cable that could carry terabits of data a second either direct from New Zealand and Australia to the US or via a hub in Asia.
Google offers live traffic maps on cell phones
Sourced from stuff.co.nz
Google said on Tuesday that the company has begun offering mobile phone users in more than 30 major US cities the capacity to view highway maps with ‘live’ traffic data.
The Mountain View, California-based company said that Google Maps for Mobile would allow mobile phone users to chose a destination within Google Maps and select “show traffic,” said Gummi Hafsteinsson, product manager of Google Maps for Mobile. Google Maps calculates the route to the location.
Analyzing the Google AdWords Landing Page Algorithm
Sourced From searchenginewatch.com
By Jennifer Slegg
Google’s pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.
The landing page algorithm by Google AdWords has caused quite a bit of controversy amongst advertisers since it first arrived in advertiser’s AdWords accounts in December 2005. Since it launched, Google updated the landing page algorithm again in May 2006, often referred to as the April bid hike. However the latest July 10th update by Google has created quite a stir in the forums and the blogosphere for many reasons, particularly how it could impact advertisers making money through click arbitrage.
Telstra pulls the plug on digital age
08 August 2006
By MATT O’SULLIVAN and LISA MURRAY
Sydney Morning Herald
Telstra has walked away from plans to build a $A4 billion high-speed broadband network, threatening to push Australia further behind other developed countries as an advanced information economy.
The telecommunications giant yesterday aborted plans to build a new network after long-running talks with the competition regulator collapsed because of a disagreement over prices rivals would be charged.
The failure of the talks places in jeopardy the Government’s $A24 billion sale of its remaining 51.8 per cent stake in Telstra, a final decision on which is expected as early as next week.