Search marketing and search engine optimisation are new concepts for most New Zealanders.
But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.
American web surfers continued to flock to Google in April, using the internet search site for 50% of their 5.3 billion queries, according to a research report.
That marked a rise from Google’s year-ago market share of 47%, while second-place site Yahoo held steady at 22%, and Microsoft’s MSN dropped from 12 to 11%, according to Nielsen/NetRatings.
Sourced from www.webpronews.com
Google, Yahoo and MSN are all building massive datacenters along the Columbia River in southern Washington State and northern Oregon.
According to an article that ran in the June 8 edition of the New York Times, Hidden in Plain Sight, Google Seeks More Power , the three search giants are each tapping into the enormous generating potential of the massive mountain fed river.
Source from www.silicon.com By Dan Ilett
Published: Monday 10 July 2006
eBay has blocked customers from using Google’s recently launched online payments service, Checkout.
The move could be seen as a protective measure over its own payment service PayPal but eBay has insisted it is because Google’s product does not meet the security and safety standard set in its payments policy.
Google has put street-level maps of all of New Zealand online, launching the local version of its popular advertising-based mapping service far earlier than some domestic competitors had anticipated.
Sourced from adwords.blogspot.com
Posted by Blake, Inside AdWords crew
Landing page quality update
Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords ‘landing page quality’ change. This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see. Here’s a little background, and a look at what’s coming up: