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Finding Treasure in Boards and Forums

Sourced From SearchDay
By Chris Sherman


Most people turn to the web as a primary information source these days, but there’s a lot of great stuff in traditional forums and bulletin board systems—if you know where to look.

You may be familiar with our Search Engine Watch forums, our community of people interested in discussing search engines and search marketing with one another. There are literally thousands of other online forums dedicated to specialized topics, ranging the gamut from astronomy to zymurgy.

RSS Still Not Widely Adopted

Sourced From SearchDay
By Chris Sherman


New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S. based internet users.

The study found that only 12% of all users were aware of RSS, and just 4% had knowingly used the technology for reading feeds from blogs, news sources and other regularly updated content sources on the web (if you’re unfamiliar with RSS, see the SearchDay series, What is RSS, and Why Should You Care?).

Marketing Your Way to Link Popularity & Page Rank

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)


I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?

Search Goes Vertical

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)


We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?

Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?