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First Digital / 2005 / November (Page 2)
In Search Engine Optimisation (SEO)

Marketing Your Way to Link Popularity & Page Rank

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)

I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Search Goes Vertical

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)

We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?

Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?

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