The Business of Search Engine Marketing
Sourced From SearchDay
An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns.
Most search marketing books I’ve seen to date are highly tactical tomes, filled with advice on methods, approaches and techniques for achieving search engine success. While most of these books offer useful advice for individuals wanting to hone their search marketing chops, virtually none of them consider search marketing as a team process.
Surfwax Offers Look-Ahead Technology for Web Sites
Sourced From SearchDay
Today SurfWax is introducing a dynamic query suggestion tool that can be easily installed and customized on any web site.
Before Google offered its popular Google Suggest tool, Silicon Valley ‘s SurfWax was offering dynamic search navigation technology called LookAhead.
Search as the New Great Game
Sourced From SearchDay
In years past, major powers struggled to win the hearts and minds of people by maneuvering in what Kipling called “the great game.” The new great game is playing out not as geopolitical intrigue, but in a egalitarian dance that transcends borders and is reshaping social reality, says John Battelle in his new book The Search .
The Search: How Google Rewrote the Rules of Business and Transformed our Culture is an ambitious work that’s unlike any book I’ve yet encountered. Although the subtitle includes the requisite mention of Google, the book is really a much broader look at both the history of the web search industry and the profound effects and changes it is having on our social lives.
An Experts’ Guide to Keyword Research
Sourced From SearchDay
How would you handle the search marketing challenge of selecting appropriate keywords for a campaign to market vegetarian dog food? The creators of Wordtracker, a popular keyword research tool, asked some of the most respected search marketing experts in the world to tackle this challenge.
The result is a 75 page eBook that’s packed with useful tips and insights. Of course, the guide is ultimately a sales pitch for Wordtracker. Nonetheless, it’s relatively easy to filter out the “pitchy” aspects of the book and garner a lot of useful advice, strategy and tips. The book has a lot to offer, whether you use Wordtracker or not.
Hacking Google Earth
Sourced From SearchDay
Google Earth’s vivid satellite imagery has a serious goshwow factor, but the program also offers a lot of useful tools and data sharing features that make it a terrific research and learning resource.
Kiwis Best for Biz
The “Doing Business in 2006: Creating Jobs” report, sponsored by the World Bank, ranked 155 nations on key business regulations and reforms, putting New Zealand in the number one spot, followed by Singapore, the US, Canada and Norway.It was the second year in row that New Zealand topped the list.
Hailing the results in a press statement, New Zealand Finance Minister Michael Cullen said, “That New Zealand should compare so well internationally is a credit to the quality of our regulatory regime and to the government’s economic management.”