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First Digital / 2005 / September
In General

Blogs and Bling Bling: Companies See More Sales, Improve Search Position

Article by Christopher Heine
Published: September 27, 2005

The search engines are all about blogs, but turning that traffic into a selling vehicle is another story.

Not so for eHobbies.com, which says it has watched its conversion rate double from the normal 2 percent to 4 percent whenever site users visit one of its blogs. Since adding blogging to its site in May, 5 percent of the company’s overall traffic comes from its main blog destination, www.ehobbies.blogs.com. In addition, 5 percent of all orders have recently tracked to a blog-based coupon.

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In General

UK affiliate marketers to generate more than £1bn in sales in 2005

London , 26 September 2005

Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks – A Buyer’s Guide).

UK affiliates are expected to account for between £1.1bn and £1.35bn of sales for merchant partners in 2005, up from around £600m in 2004. This far outstrips the growth rates for both online advertising and search engine optimisation, which E-consultancy expects to grow by 32% and 70% respectively.

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In General

If I Had $4 Billion

Sourced From MediaPost
Published: September 1, 2005

GET YOUR RINGSIDE SEATS.The fight is about to begin. The flurry of announcements coming out of Google and Yahoo! recently show their preparations for the onslaught of MSN Search. And one of the most interesting was Google’s announcement of another issue of 14.6 million shares, to give them an estimated $4 billion cash injection.

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