Arghh…eventually, depends how long you want to wait before the sales manager, financial controller, directors or shareholders start asking ‘uncomfortable’ questions about the ‘talked-up’ benefits of a website presence or the return on this seemingly nebulous investment.
Google has released a new version of its desktop search tool, offering features such as integration with Outlook, a sidebar with nifty widgets to display photos, headlines and much more.
As widely expected , Google waded into the instant messaging space today with the debut of Google Talk , an IM client that also offers the ability to make voice calls between computers.
NEW YORK – If a television commercial appears first on the Web, are people more likely to watch it?In a new twist for Web advertising, cosmetics maker Coty Inc. is betting just that, launching the commercial for its new fragrance “Lovely” with actress Sarah Jessica Parker online.
Coty’s Lancaster Group division ran the commercial on Vogue magazine’s Internet site Style.com, hoping to attract the site’s fashion and celebrity-obsessed readers well before airing the same ad for a broader market on television during the winter holiday season.
THE NEW YORK TIMES CAUGHT my eye last week with its short August 5 editorial, “Measuring the Blogosphere.” Pegged to Technorati’s recent “State of the Blogosphere” report – which said 80,000 new blogs are created every day, with some 14.2 million in existence already — the editorial essentially conceded the arrival of blogging.
MANY YEARS AGO WE realised that one of our company’s key strategic goals was to find ways to convince prospects and clients that they should be moving some of their existing Web site marketing budget away from tactics like banner ads and TV and towards more effective contemporary marketing campaigns like search engine optimisation and search engine advertising.