Online Retail Conference 2005
Acquiring and Retaining the Profitable Online Shopper
June 20 – 21, 2005 · Dockside, Sydney, NSWFirst Rate have secured a considerable discount for NZ residents travelling to this conference. See below to take advantage of this discount…
Feeds: A New Channel for Search Marketing
Sourced From SearchDay
Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously as they are published by specialised webfeed search engines.
A special report from the Search Engine Strategies 2005 Conference, February 28 – March 3, 2005, New York, NY.
Google Launches Personalised Home Page
Sourced From SearchDay
Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalised home page.
The new personalised home page service will no doubt make many people scream “Portal!” That’s because despite the name, it is essentially a “My Google” feature, similar to the My Yahoo, My MSN and other My Whatever pages that portals created so their users could access the many features they offer.
If Search Engines Could Read Your Mind
Sourced From SearchDay
What if a search engine knew exactly what you were thinking, and unerringly provided perfect search results? The idea is not as farfetched as it sounds.
When people complain about “poor quality” or “irrelevant” search results, they almost never blame their own poorly formed request—yet bad queries are a huge part of the problem. It’s actually quite remarkable that search engines can take a sparse two or three word query and make sense of it. Lacking context, search engines are forced to virtually guess at your true intent.
What Clicks with Web Searchers
Sourced From SearchDay
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.