Sourced from SearchDay
Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.
If you’re a typical eretailer, affiliate-driven customers make up to 20% of your revenues. The problem is, many affiliates don’t care about your brand. They’re solely driven by the size of their commission checks.
Which can lead to campaigns running the gamut from great to slightly cheesy and amateurish to downright dishonest. How can you keep your logo and your brand name safe (not to mention avoiding insane search engine arbitrage)?
Sourced from Search DayBrilliant Shopper, a multi-faceted “shopping engine,” is launching this week with the goal of unifying the often fragmented process of researching and buying products online.
Founded by veterans of Ask Jeeves, Disney and IBM, Brilliant Shopper is one of the “next generation” shopping search services that have been springing up this year. These services are attempting to go beyond traditional approaches to shopping search by plugging gaps and addressing unmet needs that frustrate users.
Sourced from ComputerWorld
Users who routinely can’t find websites they previously located using Google’s search engine are getting some help from the company.
To assist users in looking for previously found, but now misplaced, website links, Google is introducing a new service that logs users’ search queries on www.google.com and the results they click on.
Sourced from SearchDay
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you’re not familiar with the format, it’s worth a look.
Sourced From SearchDay
Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.