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Google Print Goes Live

Sourced From SearchDay

Google opened the door to its online library late Thursday with the launch of a book-specific search page.

Print.Google.Com makes official the search goliath’s project to digitise the world’s books. But the launch drew backlash from the Association of American University Presses, in the form of an open letter focusing on Google Library, a service that went live in December.

Global TV Ad Spending Seen Losing Share to Web

Sourced from Reuters

Television’s share of global advertising spending is expected to slip by 2007 as more ad dollars are diverted to the Internet, according to an industry forecast released on Monday.

Television’s share is expected to peak in 2006 at 37.9 percent of global ad spending, before slipping to 37.8 percent by 2007, according to a new study by ZenithOptimedia, a division of French advertising group Publicis.

Making Your Searches More Contextually Aware

Sourced from SearchDay

Aware is a desktop search application that learns from context, automatically fine-tuning your search results and providing controls that allow you to influence the importance of your search terms.

Aware joins the class of “research manager” programs that we’ve written about, such as Onfolio, Nextaris and others. These tools go beyond search by providing a suite of tools that let you manipulate search results in interesting ways not possible with search engines.