Jon Ostler, the founder of First Rate, will be speaking at the Search Engine Room – Search Engine Marketing Conference in Sydney on Tuesday April 12th 2005.
This one-day conference will cover the latest developments in Australasia’s booming Search Engine Marketing industry, the fastest-growing digital marketing sector.
Google has formally launched its desktop search application, after a comparatively short beta test period of just five months.
Version 1.0 of the desktop search application adds a number of new formats to the list of file types searched and addresses many of the privacy and security concerns raised after the release of the initial beta version last October.
Sourced from SearchDay
Ever wondered about the organisations that oversee the architecture and operation of the Internet? A recently published article provides an enlightening glimpse behind the scenes of the net’s governing bodies.
Most people with even a passing familiarity of the net would likely name ICANN, the Internet Corporation for Assigned Names and Numbers as the organisation that governs the whole show. Or, perhaps, the World Wide Web Consortium, headed up by web inventor Tim Berners-Lee.
Sourced from SearchDay
Sixty years ago, Vannevar Bush laid out a passionate vision of an “information appliance” of the future. Looking back, we find a remarkably prescient description of what we today call the world wide web.
Success with search engine ranking almost always means striking a delicate balance between applying search optimisation techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is one of the crucial key elements to achieving this balance.
You’ve optimised your web pages to be search engine friendly, and they’re ranking well in search result pages, but so what—if users don’t actually do what you’d like them to do once they arrive at your web site.
The above study found that users looked mostly at the top part of a search result page, with results lower down on the list getting little to no attention. These results were significant, because they reiterated the importance of organic search engine optimisation to make sure that your web site has a fair chance of being found by Google users.
Sourced from PRWeb.com
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
The joint study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools examined the eye movements of users viewing Google search result pages.