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First Digital / 2005 / March (Page 2)
In General

IE 7.0: Missing the Search Boat?

Sourced from InternetNews.com

Microsoft promised Internet Explorer 7.0 will plug cracks in security. But there’s a bigger hole in its search strategy, some say.

On Tuesday, Bill Gates promised a full version update of the aging Internet Explorer browser. The announcement by Microsoft’s chief software architect came at the RSA Security show in San Francisco, so it was appropriate that Gates focused on security issues that still plague IE users. IE 7.0 will boost defenses against phishing, viruses and spyware.

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In General

Google News

Google has launched its map service “Google Maps Beta” in the states, letting anybody cleanly and simply search for almost any location in the US and instantly get a zoomable street map. The map technology is also integrated into their local search tool, allowing detailed “how to get there” location instructions for listed US businesses.

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In Email Marketing

The First 48 Hours Are Critical

Sourced from Email Marketing

That’s when the vast majority (80%) of those who would open your email newsletter will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing.

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In Search Engine Marketing (PPC)

Lobbying For Your Search Marketing Budget

Sourced from Search Day

Total marketing spend is not growing at most companies, and marketers are working hard for every dime in their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.

What are some effective strategies to help you lobby for your search marketing budget?

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