Search Engine Advertising (SEA)
“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”
What Is Search Engine Advertising?
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.
Why Use Search Engine Advertising?
Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.
Newer, Fresher Google Hacks
Sourced from SearchDay
One of the best books about Google has just been updated with new content and useful tools that make it even easier to exploit the full power of the popular search engine.
New Customisation, Personalisation Features at Google News
Sourced by Search Day
Google has enhanced its news service with a number of new features that make it easy to modify your own version of the Google News page by adding or deleting sources, and to share the customised page with others.
Forecasting Paid Search Traffic
Sourced from Search Day
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimising a paid search budget involves far more than setting random bid prices and guessing at returns.