2005 | First Digital

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In General

Where Tagging Works: Searching for a Good Game

Sourced From SearchDay
By Chris Sherman

A new site jumps on the tagging bandwagon and actually ends up with useful search results. Why? Because it’s narrowly focused on a specific topic and has a large degree of agreement among its user community.

Search Engine Watch regulars know that we’re highly skeptical about tagging as a search savior.

For those of you who aren’t familiar with tagging, it’s simply the ability to annotate pages, images or other web content with descriptive keywords—you “tag” them with terms that supposedly help more precisely describe the page, in theory making it more “understandable” by search engines.

In General

Yahoo Personalizes Shopping, Adds Community Features

Sourced From SearchDay
By Chris Sherman

Continuing its efforts to tap into personal and collective knowledge in search, Yahoo has enhanced its shopping service with a number of useful features, debuting what it calls the “shoposphere.”

Yahoo Shopping’s shoposphere is a new form of social commerce where the Yahoo user community can get involved in commerce without having to worry about any infrastructure.

In General

A (Non-controversial) Alternative to Google Print / World Digital Library

Sourced From SearchDay
By Gary Price

Google Print has stirred up a hornet’s nest of controversy, but another company has been offering online book search capabilities, with the blessings of publishers, for years.
ebrary has been around since 1999. The company offers numerous services including one that lets you search and read over 20,000 in-copyright books for free. You pay only to print and copy text.

In General

Activities and Pursuits Online – Report

Sourced from Pew Internet & American Life Project

Search engine use shoots up in the past year and edges towards email as the primary internet application.

Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day.

In General

Google Launches Local for Mobile

Sourced From Search Day
By Chris Sherman

Google’s new Local for mobile service is a stripped-down version of the web-based Google Local that puts a heavy emphasis on maps and driving directions.

In Performance Media

Xtra Hops On Ad Search Wagon with Overture

Sourced From stuff.co.nz
Published: 19 December 2005

Telecom’s XtraMSN hopes to persuade small and medium-sized businesses to advertise online by selling low-cost pay-per-click advertisements alongside results from the website’s search engine.

Xtra has signed up Overture, a subsidiary of web giant Yahoo, to auction off keywords to New Zealand businesses.

In Search Engine Marketing (PPC)

Ferrit Fur Flies Over Google Search

sourced from Stuff.co.nz
by Reuben Schwarz
12 December 2005

Fur is flying after online shoppers keying “ferrit” or “ferret” into Google’s search engine were presented with prominent adverts for Trade Me’s online auction site.

In Events

Facilitate Digital 2 Day Online Media Workshop

30 November 2005 | EVENT
Langham Hotel, Auckland, NZ

Jon Ostler the founder of First Rate will be speaking at the Facilitate Digital Online Media Workshop, 30 November.

This two day workshop is a ‘must attend’ event for all agencies & publishers who are serious about the future of advertising. Note limited places available.

In General

Bill Gates Leaked E-mail Maps Out Microsoft Strategy

Sourced From CNN
November 9, 2005

The chairman of Microsoft is predicting a “sea change” for his industry and is urging his managers to act decisively to stay ahead of the competition, according to a leaked company e-mail.

In General

From Waistlines To Bottom Lines, You Need A Commitment

WHEN I BOUGHT MY GYM membership, I paid a hefty sign-up fee and agreed to pay a regular monthly fee. When I spoke to the salesperson, I definitely didn’t think, “Here’s my money, and I will never see you or this gym ever again.” I had every intention of going to the gym several times a week and getting in fantastic shape.

However, as with many good intentions, life and its many priorities happen, and those plans fall to the wayside–not intentionally, but nevertheless they become less important.

Sourced from Pew Internet & American Life Project

Auckland Office