10 Ways Forward – Cover Story
Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.
Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.
Is Your Search Marketing Campaign Lopsided? SEO vs SEA Demographics
Source : clickz.com
A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.
Google Gains In Popularity, But Will It Last?
Source : Search Engine Watch
Over the past year, Google took market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a significant threat to all of the major search engines.
The Hitwise report monitored U.S. internet visits to more than 1,900 search and directory web sites between August 2003 and April 2004. Combined, this category accounted for 14% of all internet visits.
Gates Vows To Take On Google
Source : Australian IT
BILL Gates has promised that search engines would be 10 times more sophisticated in the future and computers would be far better able to recognise the voice of their user. The founder and chairman of Microsoft outlined his company’s upcoming clash with Google – the household name in search engines – for ownership of the internet search market. Mr Gates said in Sydney that Microsoft was poised to put more smarts into its search tools.